Strategies Development and Introduction

Availability of clear and understandable aim and purposeful work help every person to be more efficient and persistent, getting desired and expected results. In its turn, for the companies, employing many people, who influence results of its work, availability of such an aim is even more important and necessary, than for a separate person, because it helps to combine efforts of many people and reach the aim by means of their coordinated work. The company’s strategy determines how to achieve the set goal, how to focus the efforts of the company and separate employees.

The aim and the strategy, the things which may seem to be so simple, can help the company’s management to manage the company and achieve certain results, because the company’s employees understand the purpose of their work, the managers know how to motivate the employees and what to request from them, the company also has the instruments for assessment of its activities in order to timely adjust its work.

At the same time, most of the Ukrainian companies at the first stage of strategic development face the necessity to develop the company’s mission, which is very important and indispensable for development of the correct purposes and strategies. Because the company’s mission, on the one hand, is a socially useful thing, and, on the other hand, it means values of the company, its operation principles, on the basis of which the corporate culture is formed.

The mission gives the third parties general understanding about the company, its aims, resources, which it is ready to use in its activities, its philosophy etc. The mission ensures formation and reinforcement of the company’s image, coordination in the company and creation of corporate spirit.

EBS services, relating to Strategic Development, are aimed at development of the Mission, Vision (strategic purpose), Purposes and Strategies (main strategic elements).

Timely development of the efficient strategy can help to detect and eliminate possible mistakes in the company’s operation, or prevent them. Besides this service enables to correctly select further direction of the company’s operation, find mutually beneficial conditions for productive cooperation with the buyer. Development of the company’s strategy is a complex process, requiring a professional approach. In order to make the business profitable and successful, it is necessary to constantly develop and improve it. This is a task of our specialists, who are ready to undertake control over your company’s operation at any time.

Strategizing development

The strategy is developed in stages; each stage has its own significance. In particular this process stipulates not only consultations, which are good on paper, but also practical actions of our company, including regular meetings with the client’s managers, control of management structures, survey of the reports and work statistics for certain periods. Strategy development includes the following stages:

  1. Planning of cooperation with the client, creation of the basic plan, which will be used by the entrepreneur.
  2. Selection of the development vector for the company. Sometimes the company, where everything seems to be good, cannot boast about sufficient number of clients or good income. The problem is likely to be in the wrong direction of the activities. Well-thought development strategy of the company can help to detect and eliminate the problem.
  3. Summary on development of the company’s strategy.
  4. Implementation of the strategy means practical usage of all its items in the company’s operation, and assessment of their efficiency. 

Depending on the peculiar features of the company or client’s wish, one of the following approaches can be used to develop the Mission, Vision (strategic purpose), Purposes and Strategy of the company:

Approach 1. Holding of the workshop on strategic development for the company’s managers;

Approach 2. Holding of a series of business meetings with the managers.

Irrespective of the chosen approach, working in the sphere of the Strategic development, EBS is using proven methods, stipulating joint work of the advisors and clients, which allows not only to ensure usage of knowledge and skills of the advisors but also to develop such strategic elements, which are clear and understandable for the company’s employees, who will ensure their implementation. At the same time, each of these approaches has its own specific features relating to organization of work and its stages.

Holding of the workshop on strategic development for the company’s managers stipulates creation of the managers team, which will be entrusted by the company’s owners with development of the strategic vision and other strategic elements of the company.

Work with a team of managers is usually performed in the form of the workshop, which can last for 2-4 days depending on the program, which will be prepared and approved by the client.

In most of the cases the program of such a workshop includes:

  • Discussion of the current situation;
  • Development of the company’s mission;
  • Development of the company’s policies;
  • Discussion of the company’s development alternatives;
  • Determination of the company’s vision;
  • Determination of the financial goals and other work indices, which will be used by the company in the process of its development;
  • Determination of the main company’s strategies, detalization of certain strategies – marketing strategy, sales strategy, operational and financial strategy, investment strategy etc.

At the workshop a team of advisors is moderating the process and provides necessary theoretic knowledge in the sphere of strategic management of the company, examples and cases of other companies. During the workshop there are a lot of discussions, group work and brainstorm.

The second approach relating to Strategic development — Holding of a series of business meetings with the managers — is aimed at the work with managers without 100% separation from daily work, by means of periodic prepared meetings. This approach also determines a team of managers, which will participate in the main business meetings, and if necessary some of the meetings will be attended by the specialists on certain spheres.

The main work is focused on organization and holding of the meetings with the managers (2-4 hours each, depending on current work load) with preservation of general logics of the process, in particular:

  • Discussion of the current situation and main barriers (problems), which interfere with the company’s development;
  • Development of the company’s mission;
  • Development of the company’s policies;
  • Discussion of company’s development alternatives;
  • Determination of the company’s vision; determination of the financial goals and other work indices, which will be used by the company in the process of its development;
  • Determination of the main company’s strategies, detalization of certain strategies – marketing strategy, sales strategy, operational and financial strategy, investment strategy etc.

Group work, used during the workshops, is replaced by the individual work with each manager. In this case the advisors act not only as moderators of the meeting, but also prepare initial information and home work for each meeting, process the results and prepare theoretic part.

ADVANTAGES OF THE WORK WITH EBS

  • Organization of so many meetings with the managers, as required to take a final decision;
  • The managers create a unified vision with regard to the development strategy with necessary detalization and adequate time expenditures.
  • Focus of the managers and separation from daily work issues;
  • Collective discussion of important problems and issues with all key managers;
  • Team-building
  • During the short period of time the managers get a unified vision, discuss and determine main goals and strategies of the company’s development.

As a whole development of the strategy is aimed not only at fast improvement of customer’s experience, but also at development of a further vector of company’s activities. If after termination of the cooperation, the entrepreneur keeps to all the items and conditions, provided by our specialists, the company is sure to be successful.

Strategy development service

A lot of clients ask about the price of the service, relating to development of the company’s strategy. The final price depends on many factors, while the most important are the following:

  1. The niche occupied by the company on the market.
  2. Size of the company.
  3. Peculiar features of internal and external activities.
  4. Type of the provided services.

The cooperation has a lot of nuances, that is why it is necessary for the client to personally meet the company’s professionals in order to discuss all the details and define final price of the work. In any case development of the enterprise’s strategy can help any organization to become more successful, to gain love and trust of the clients and significantly increase owner’s profit.